Transforming User Interaction into Revenue by Hyppe Gift
Hyppe is a social media company where the Gift feature serves as a tool to generate revenue and support creators in monetization. The Gift feature is one of the ways Hyppe generates revenue as a social media platform while also supporting the financial growth of creators on the Hyppe app.
Hyppe
Product Designer
Social Media
Platform
Mobile App
Status
Released
Background
Based on the information we gathered, Virtual Gift has become one of the monetization strategies used by social media platforms. Here is the data we retrieved from mightynetworks.com:
36%
Paid Subscriptions
38%
Tip From Fans
27%
Creator Funds
Social media platforms like TikTok and YouTube use virtual gifting as a profitable revenue model. In this system, users buy virtual gifts and send them to creators during live streams or content premieres. Platforms typically take a percentage of these transactions. This model increases user engagement and incentivizes content creation, turning loyal followers into contributors to a creator’s earnings. It creates a win-win situation where creators monetize content while platforms sustain their revenue through microtransactions.
Goals
Main Objectives of Developing the Virtual Gift Feature:
Increase App Usage (DAU): Fun designs and animations for gifts will encourage users to use the app more, aiming to raise daily activity by 15%.
Create New Revenue: Users can buy gifts for creators, providing a new way for the company and creators to earn money.
Boost Creator Engagement: Sending gifts helps users show appreciation, increasing interaction and making creators more popular.
Paint Point
We (the Product Manager and I) are auditing our app to identify pain points and areas for creating this new feature, this the pain that we got:
Integration Challenges: If the feature doesn’t integrate smoothly with existing functionality, users might experience disruptions or inconsistent behavior across different parts of the app.
Technical Constraints: The new feature may require significant backend changes or additional resources, which could lead to performance issues or slower response times in the application.
Maintenance and Scalability: As a new feature, it may require continuous updates or adjustments, which could strain development resources and create maintenance challenges over time.
Solution
In the development of the Gift feature, I encountered several points that need to be highlighted:
Simplify the design and interaction of the feature to reduce complexity. Introduce it incrementally, allowing users to explore the functionality step-by-step rather than presenting everything at once. Ensure that the new feature aligns with familiar design patterns to make it intuitive.
Prioritize backend efficiency and ensure that the feature design or function doesn’t overburden the system.
Competitor Analysis
Before designing the product i make research competitor analysis for undestanding value product, and identifying user experience on the competitor apps. By using this method, i hope my design can help to reach the company goals and make the user comfortable are using the feature:
Design Process
As a Product Designer at Hyppe, this is my workflow process from generating ideas to the product's release.
User Persona
Using the research and problem identification methods, I developed User Personas to better understand user goals at the start of the design process.
Final Design
After creating user persona and get the data and knowing the goals i started designing the final interface for this feature:
Effortless Interactions
Seamlessly send gifts with just a few taps—across all your favorite platforms! Our intuitive design ensures fast, easy access to the gift feature, making supporting your favorite creators more fun than ever.
Stunning Visuals, Real-Time Impact
Watch as your gifts light up the screen! With dynamic animations and instant visual feedback, each gift creates a lasting impression, elevating your interaction with live content in real-time.
Boost Engagement & Strengthen Connections
Interact directly with your favorite creators through engaging, personalized gifts that stand out and drive deeper connections.
Monetization Made Easy
Creators now have more ways to earn! With a variety of engaging, visually captivating gifts, fans can support their favorite creators instantly, turning appreciation into real rewards.
Leason Learned
In creating this feature, I gained insights that reinforce the importance of proactive planning and cross-functional collaboration to develop solutions that not only meet user needs but are also feasible for the development team and adaptable over time.
Clear Integration Needs
We initially had misaligned expectations on how the feature should integrate with the app. Early discussions to set clear requirements helped reduce confusion and keep everyone aligned.Understanding Technical Constraints Together
Different technical perspectives led to overlooked performance and resource needs. By involving engineers early, we aligned on feasible solutions that balanced design goals and backend limitations.Planning for Maintenance and Scalability
There was ambiguity about how often the feature would need updates. We set clear guidelines for scalability and maintenance to ensure the feature’s long-term viability without straining resources.